KENZO PARFUMS reinvents its iconic FLOWER BY KENZO Eau de Parfum with a new florality – FLOWER BY KENZO Poppy Bouquet, Eau de Parfum Florale
KENZO PARFUMS reinvents its iconic FLOWER BY KENZO Eau de Parfum with
a new florality – FLOWER BY KENZO Poppy Bouquet, Eau de Parfum Florale
FLOWER BY KENZO Poppy Bouquet, Eau de Parfum Florale
Over 20 years after the creation of FLOWER BY KENZO Eau de Parfum, KENZO PARFUMS reinvents its iconic fragrance to celebrate its 20th Anniversary with a new florality, FLOWER BY KENZO Poppy Bouquet. The new fragrance continues the floral sensations of the original scent, adding complexity for an intense and voluptuous bouquet. The vibrant red poppy melds with the intensity of a bright pink and comes in a generous, oversized bouquet.
A bouquet with a fiery heart. A new fragrance composed four-handedly. Twenty years after the creation of FLOWER BY KENZO Eau de Parfum, Master Perfumer Alberto Morillas dreamed of a new florality in keeping with the iconic fragrance. He combined his know-how with the passion of young perfumer Dora Baghriche. Together, they reinterpreted the bold olfactory signature of FLOWER BY KENZO Eau de Parfum and imagined FLOWER BY KENZO Poppy Bouquet. In tribute to KENZO’s Japanese roots, the fresh and juicy Nashi Pear introduces a truly pop floral explosion, made of voluptuous Bulgarian Rose, luminous Jasmine and sensual Gardenia. At the base, creamy accents of Almond Wood reveal a new intensity. A captivating trail. An extraordinary persistence.
A Captivating Trail
“FLOWER BY KENZO Poppy Bouquet blends Bulgarian Rose – emblematic of FLOWER BY KENZO Eau de Parfum – with new ingredients such as Almond Wood. This new association gives the fragrance a fresh, modern edge while keeping the sensual offbeat feel of the original Eau de Parfum”
FLOWER BY KENZO Poppy Bouquet is equally modern in the way it is made. Actively engaged in sustainable agriculture, KENZO PARFUMS selects raw ingredients from Firmenich’s NATURALS TOGETHER responsible program, which centers on protecting biodiversity.
A Committed Poppy
Bulgarian Rose, the emblematic flower of FLOWER BY KENZO, comes from a responsible and sustainable sector of committed producers in Bulgaria who work every day to improve their environmental and social impact through numerous actions: development of a state-of-the-art irrigation system to reduce water losses, production of organic fertilizers from the remains of distilled flowers or active support to the gatherers and farmers. These initiatives are aligned with KENZO PARFUMS commitment to innovation and reinvention that remain consistent with its DNA, to make the world more beautiful beautifully expressed in FLOWER BY KENZO Poppy Bouquet. “We work with distillers and producers who are dedicated to the Bulgarian Rose Absolute. Jasmine comes from a selective partnership in India. We support communities with programs to help women pickers. This is very important to us.” says Dora Baghriche.
The new FLOWER BY KENZO Poppy Bouquet Eau de Parfum is running a special promotion: enjoy special launch offer gifts with any purchase from KENZO will be available exclusively in Sephora Thailand nationwide store and Sephora online at sephora.co.th/brands/kenzo and valid from 18th February 2021 onwards while stocks last.