Green Monday Launch in Thailand
Green Monday is a multi-faceted award-winning social venture group that aims to tackle climate change, global food insecurity and public health issues. The once-a-week plant- based meal philosophy of Green Monday is practiced by over 1.75 million people at its origin in Hong Kong, and has spread to over 30 countries. The overall mission of the group is to “Make Change Happen; Make Green Common” by innovating solutions that can empower the world with sustainable and wholesome plant-based choices.
Based in Los Angeles, California, Beyond Meat is a privately held company that is on the cutting edge of plant protein research and development. With a goal of driving innovation and progress, the company provides plant-based protein foods – without sacrificing the taste, chew or satisfaction of meat. Investors include Bill Gates, Twitter co-founders Biz Stone, and Evan Williams.
Daiya is the leading brand of non-dairy in the US and Canada with products ranging from vegan cheese, yogurt to cheesecake. All of the products have no cholesterol, hormones and antibiotics. They are gluten-free and soy-free. Winner of 2010 Veggie Award, the signature vegan cheese of Daiya can melt, be shredded and stretchable. It also tastes like dairy-based cheese. Daiya’s products are suitable for all people, whether they are living vegan, suffering from allergies, dairy-intolerance, or simply choosing a healthier lifestyle.
OmniMeat is launched by foodtech company Right Treat. An established food scientist team in Canada has spent 2 years of comprehensive research to create this nutritionally superior analogue comprised of a proprietary blend of plant-based protein from pea, non-GMO soy, shiitake mushroom and rice for complete protein. It contains 0mg cholesterol, is antibiotic- free, hormone-free, cruelty-free, and 70% lower in saturated fat and 65% lower in calories than real pork, while offering much higher fiber, 333% higher in calcium and 53% higher in iron. Since its launch in April, OmniMeat has received extensive coverage from international media. Numerous restaurant partners have launched their specific OmniMeat menus, including Cordis Hotel Hong Kong, Grand Hyatt Hong Kong, Hyatt Regency Hong Kong Shatin and King of Sheng Jian.
Green Monday Launch in Thailand
Global movement aims to shift Thailand towards a plant-based diet for sustainable agriculture, innovative natural food products, and healthier living
Green Monday, a social venture originating and based in Hong Kong promoting sustainability and a plant-based lifestyle, officially launched in Thailand today.
Global movement shifts Thailand towards a plant-based diet
In light of the imminent catastrophic consequences of climate change, Green Monday has been raising public awareness of the correlation between diet and the environment since its establishment in Hong Kong on 22 April (Earth Day) in 2012. Committed to championing a wholesome plant-based diet to reduce environmental footprint and improve public health, the movement successfully shifts 1.75 million Hong Kong people to adopt such a diet at least one day per week. The synergistic model of Green Monday is recognised internationally as it has been featured in Forbes, Bloomberg and CNN. The movement has launched in Singapore and Taiwan recently while China will be the next after the launch in Thailand.
Mr David Yeung, the Founder and Chief Executive Officer of Green Monday, was awarded Social Entrepreneur of the Year by the World Economic Forum/the Schwab Foundation in September 2018.
“Food & Agriculture is what Thailand has always been known for. There has also been a long history of Thailand being a Buddhist country and that vegetarianism is deeply ingrained in the Thai culture. That’s why I am particularly excited about the launch of Green Monday movement as well as the many exciting global plant-based food innovations in Thailand. We believe this is a milestone that connects Thailand’s cultural roots to a wholesome sustainable future,” David said.
“From a Food Innovation standpoint, Beyond Meat is taking the world by storm and we know many in Thailand have been eagerly waiting for its arrival. Meanwhile, OmniMeat is a perfect match with the Thai cuisine. I think both meat-eaters AND vegans/vegetarians will be impressed with the offerings at many of our partner hotels and restaurants, from the Beyond Burger to Pad Kra Pao!” He continued.
Vuthithorn “Woody” Milintachinda and Ramita Mahapreukpong “Gypso” join Green Monday as Ambassador in Thailand
Vuthithorn “Woody” Milintachinda is a leading figure on the frontline of the Thai entertainment industry. With close to two decades of experience on radio and TV as the nation’s top talk show host, he has transformed his role into one of the most powerful social media influencers and was selected by CNN as one of the Asia’s Top 100 Influential Personalities. With the support of the Thai government, he championed a national health awareness campaign called the “60 Day Challenge and continues to create content to improve health awareness for the general public. He is the founder of large-scale music and entertainment events such as S2O Music Festival (currently in Thailand and Japan), The Bangkok Countdown, and Circuit Asia, as well as Thailand’s first Health and Fitness Festival, FITFEST.
In his diverse roles in entertainment and media as DJ, VJ, TV host, actor and producer, Woody joins Green Monday as Ambassador in Thailand, with the mission to promote a plant- based diet for the environment. “We must take action and decide to do what’s right. Right for us should also be right for the world and right for our future generations to come.” Woody said.
Ramita Mahapreukpong “Gypso”, a renowned actress in Thailand, adopts a flexitarian diet and she loves the idea of Green Monday that encourages people to rethink their food choices and to refine the current way of living so that we can all have a future.
“It’s not about forcing people to change and condemning them for not being perfect about it. But it is about letting people know that there is a better way, a better us waiting. And we can meet those versions of us through living better if we wish to do so. There’s freedom, information and options available to support us along the way. Starting with that one small step at a time, with that one green day a week. With those simple day-to-day choices we make, we’re really changing the world.” Gypso said.
Food Tech innovation for infinite culinary possibilities
The international restaurant programme was rolled out first by Green Monday in an attempt to facilitate restaurants to launch a plant-based menu in addition to their original menus. In Hong Kong, Singapore and Thailand, over 1000 restaurant outlets have signed up. In Thailand, any F&B partners adding 3 or more plant-based dishes is eligible to enroll and can enjoy Green Monday team’s professional support including menu consultation and marketing campaign.
The following restaurants in Thailand have enrolled in the Green Monday restaurant programme: You & Mee and The Dining Room at Grand Hyatt Erawan Bangkok, Mei Jiang at The Peninsula Bangkok, Baan Thai Family Recipe Restaurant, Sizzler, Veganerie, Coffee Beans by Dao, BBCO at JW Marriott Hotel Bangkok, One Ratchada Restaurant at Grand Mercure Bangkok Fortune, Voila at Sofitel Bangkok Sukhumvit, The Square at Novotel Bangkok IMPACT, and more. The Green Monday team in Thailand will continuously engage more F&B partners to offer the public more plant-based options and cultivate a sustainable dine-out culture nation-wide.
Michelin-starred Chef & 5-Star Hotel Executive Chef join hands for launching plant- based innovative menu
Green Monday encourages chefs to create authentic plant-based dishes by introducing sustainable, nutritious and innovative food 2.0 ingredients, including Beyond Meat’s Beyond Burger as well as Beyond Sausage, non-dairy cheese by Daiya and OmniMeat invented by Right Treat, the latest food innovation venture of Green Monday. It has been proven a huge success in Hong Kong, Macau, Singapore and Taiwan, with over 100 well-known hospitality groups and restaurants incorporating the ingredient in their dishes.
You & Mee at Grand Hyatt Erawan Bangkok and Baan Thai Family Recipe Restaurant have been the first two F&B outlets to launch OmniMeat since July and it proved to be a big hit.
“The reason why I chose OmniMeat is because it’s sustainable, it’s delicious and it’s good for the planet,” Michelin Starred Chef Thitid Tassanakajohn, aka Chef Ton, said.
“People are consuming more plant-based food items. Consumers like having more than one option without having to give up choice. I see our plant-based meat products as a supplement to our existent menu items, not as a replacement. Now people don’t have to give up eating their pad ka prao, larb, and tom yam just because they feel like having plant- based food for that meal,” Executive Chef of Grand Hyatt Erawan Bangkok, Chef Markus Zuck remarked.
OmniMeat Retail Pack is also available at Central
In addition to partnering with restaurants, Green Monday aims to make plant-based home cooking much easier by introducing food 2.0 retail product to Bangkok. OmniMeat retail pack will be available at Central Food Hall from 28 Sep 2019.
Discover more of Green Monday at www.greenmonday.org